This year has been a whirlwind, to say the least. In today’s climate, it can be difficult to make the transition from “how things used to be” to “how things are.” From full-scale digital marketing to simply adding your business to Google, there are many tools and strategies to get started in the digital world. 

Leyes y regulaciones sobre el juego en Chile

El juego ha sido una actividad popular en Chile durante muchos años. Sin embargo, como en cualquier país, existen leyes y regulaciones que rigen esta industria para garantizar la seguridad de los jugadores y prevenir el juego irresponsable. En este artículo, exploraremos las principales leyes y regulaciones sobre el juego en Chile.

1. Ley de Casinos

La Ley de Casinos en Chile, también conocida como Ley N° 19.995, es la principal legislación que regula la industria del juego en el país. Esta ley establece los requisitos para operar un casino y define las responsabilidades de los operadores, los jugadores y las autoridades reguladoras.

Según esta ley, los casinos deben obtener una licencia válida para operar. El proceso de obtención de una licencia implica cumplir con una serie de requisitos, como la presentación de un plan de seguridad, la demostración de la solvencia financiera y el cumplimiento de los estándares de integridad y transparencia.

2. Ley de Juegos de Azar por Internet

Con el crecimiento de la industria del juego en línea, Chile también ha promulgado una legislación específica para regular esta forma de juego. La Ley de Juegos de Azar por Internet, conocida como Ley N° 20.056, establece los requisitos y las regulaciones para los operadores de juegos de azar en línea.

Esta ley establece que los operadores de juegos de azar en línea deben obtener una licencia válida para operar en Chile. Además, los operadores deben cumplir con medidas de seguridad y protección de datos para garantizar la privacidad y seguridad de los jugadores en línea.

Para obtener una licencia, los operadores deben cumplir con requisitos adicionales, como demostrar su solvencia financiera, cumplir con estándares de integridad y transparencia, y proporcionar mecanismos de juego responsable para prevenir la ludopatía.

3. Ley de Juego Responsable

La Ley de Juego Responsable, también conocida como Ley N° 19.995, tiene como objetivo prevenir y controlar los problemas relacionados con el juego compulsivo. Esta ley establece que los operadores de casinos y juegos de azar en línea deben implementar medidas de juego responsable para proteger a los jugadores vulnerables.

Entre las medidas de juego responsable se incluye la obligación de proporcionar información sobre los riesgos del juego compulsivo, la posibilidad de establecer límites de depósito y pérdida, y la oferta de programas de autoexclusión para aquellos jugadores que deseen limitar su participación en el juego.

Además de estas leyes específicas, existen otras regulaciones y normativas relacionadas con el juego en Chile. Por ejemplo, la Ley de Impuesto a los Juegos de Azar establece las tasas impositivas aplicables a los operadores de casinos y juegos de azar en línea. También existen regulaciones específicas sobre publicidad de juegos de azar y protección de datos de los jugadores.

En resumen, las leyes y regulaciones sobre el juego en Chile están diseñadas para garantizar la seguridad de los jugadores y prevenir el juego irresponsable. Estas leyes establecen requisitos para los operadores de casinos y juegos de azar en línea, y promueven medidas de juego responsable. Si estás interesado en obtener más información sobre las opciones de juego en línea en Chile, visita nuestro sitio web para encontrar una lista confiable de casinos en línea con licencia en el país.

Recuerda siempre jugar de manera responsable y establecer límites para asegurarte de que tu experiencia de juego sea segura y divertida.

We understand that the search for the right “tools” can be difficult – in fact, there are over 8,000 tools available. 8,000. 

*image source

I’d like to share with you a simple list to help you navigate the “new” a little easier (rather than searching through a list of 8,000).

Brick and Mortar and More

The last decade has truly pushed “creating a digital presence” to the top of the to-do list. The call for digital was there before 2020, but now it is needed more than ever before. Many small businesses found that their largest pain point in the transition from brick and mortar to digital was that they felt “behind” or “out of the loop” (pun intended).  

Chicago downtown

To let you in on a little secret – most companies feel this way when they are making the transition from traditional marketing to digital marketing. They feel unprepared or unsure, and they often established their company using methods that they grew up with or seem more comfortable. This typically includes mail-campaigns, billboards, commercials, or community pin-boards at the local community center. Fear can stop progression, and, often, this is where the problem lies.

Digital Avenues you Should Use and Why

High Quality Website

Back in 2014, Forbes released an article stating how important it was to have a website. That’s 6 years ago. And as of July 15, 2020, there were nearly 1,800,000,000 websites (and counting).

In fact, 46% of small businesses still don’t have a website.

Everyone can have a social presence, but without a good website, you’ll likely be looked over. The true importance of a website is a blog within itself, but if you’ve been online in the last two years, you know that companies like Squarespace and Wix have been popping up – advertising that they are making website creation easy. 

Business Rebound Website

WordPress should be your go-to for website creation as it allows you to add a strong SEO presence to your pages and a mobile-friendly option. Squarespace and Wix have been known to overlook this strategy with the idea of “DIY” or “easy”, so eventually, if your long-term goal is SEO focused, we advise you to go with a WordPress site. If you’re not in the position to hire a company to build a custom website, the latest themes will hold you over as you work through this transitional period. Keep your business facing the future.

As of July 15, 2020, there are 1,785,364,574 websites on the internet (and counting).

Your website is often the first impression your business gives to potential clients. Having one that can be easily navigated on mobile and provides essential information your clientele often search for will allow you to make a lasting impression.

Social Media

To start, social media is not for every business. Does it make sense for your industry or audience or clientele? Look at the various platforms that are available and choose accordingly. Don’t over exert yourself by spreading yourself too thin on platforms that your clientele don’t use. Have a B2B business? Aim for Facebook and LinkedIn. B2C? Get personal with Instagram and Twitter.

Additionally, it doesn’t necessarily matter how many likes you have, or how many shares. On an SMB level, the most important thing is to establish a consistent and reliable presence. Typically in the process of Googling a company, the social media profiles will pop-up in the search, as well. Social media platforms are designed to capture the attention of visitors, and they are a familiar platform for multiple generations. If you have a consistent and interesting social media presence, this is going to encourage a potential client or customer to see you as reliable – again, only if it makes sense for your industry.

Email Marketing

Email marketing is the same as social media. Does it make sense for your industry? Does it make sense for your sales? If you’re an e-commerce business, for example, having a monthly “Specials” email is great for your customers. Additionally, if you often make announcements, write blogs, or provide information that you know your audience finds interesting, Email Marketing is a great platform for you.

My highest recommendation would be MailChimp – they provide a free version of their service for a certain number of contacts, it’s easy to use, and it’s reliable. 

Video Marketing

Oh yes, video. Youtube. Vimeo. I cannot stress this enough – video is so, so, SO key to marketing now. In fact, more than 66% of consumers prefer video over reading, and I am certainly part of that statistic.

This is a video of the NYE fireworks from my old apartment. Even something as simple as this will have site visitors stopping to view. Video is powerful!

We all feel uncomfortable in front of the camera at first – most of us grew up without one in our pocket. So when we’re looking to make a brand or company or nonprofit more personable, pulling out your phone and sharing a quick Instagram or Facebook story adds a certain “invitational” level to make your audience feel like they are part of the action.

Copywriting & Content Marketing

Did you know, 80% of small businesses fail? So how can you bring more people from offline to your online presence? Content marketing.

If your business is in the position to have interesting blog pieces, absolutely create a blog platform. Don’t feel like you have to write a blog, though. If you are going to spend the time putting one together, it needs to be worth the reader’s time. Having a generic blog on a generic topic is not going to drive traffic to your site.

80% of small businesses crash and burn within the first 18 months.

If you are in the position of needing a blog but don’t have time to write one, or it isn’t your cup of tea, there are plenty of freelancers who have experience in your field that you can utilize. Platforms like Upwork can offer a portfolio of work and give you the opportunity to find a copywriter in your industry.

Graphic Design

Don’t have a graphic designer on staff? Don’t have a creative bone in your body? It’s okay – when in doubt, use authenticity! Your phone is one of the most powerful tools around – there’s a saying, the phones we have in our pockets are more powerful, from a tech standpoint, than the rocket that sent Armstrong to the moon. 

If you’ve read our blog, Web Trends of 2020, you’ll know that stock imagery is on its way out. What do people want to see? Authentic photos. They want to feel like they are part of something. This can also be seen as an amazing platform to invite your clients or customers to engage with your business online — ask for photos, ask for experiences and share them on your site and social media. Showcase what your services or products can give to your audience – this will encourage them to be more engaged with your business and want to share.

The Importance of Google

Google My Business

Most business owners know that Google is king – at least for now. If you have a business, it is vital that you have your Google My Business account established if you have a brick and mortar business or “office” location that isn’t your home. Google My Business is the first step in establishing yourself as a reliable source for those who search for businesses like yours. Ever search for “restaurants near me”? Those businesses have a Google My Business account that qualifies them to clearly and distinctly display in your search results. Head to our blog here to learn more about Google My Business and Google Maps.

According to pwc, 70% of consumers use their phones to find the nearest store.

Google Analytics

Finally, the king of all kings in terms of modern data collection – Google Analytics. Now that you have a beautiful website, it’s important to install either a Google Analytics plugin or, if you know-how, to install it on your site. This platform is free and provides you with all of the traffic information you could possibly need while you’re in the stage of establishing your online presence.

Our Gift to You

Establishing a digital presence is vital in surviving today’s climate. Not only does it give you an additional method of reaching your audience base, but it also allows you to reach a larger audience than you may have thought possible! We’ve assembled a handy downloadable guide to take you through the basic online marketing process.

author avatar
The Loop Marketing Team