Are you feeling overwhelmed by the number of Instagram accounts you are managing? Don’t worry. Juggling multiple social media accounts is a reality faced by many digital marketers. Staying on top of numerous Instagram accounts can be stressful without the right tools and planning. Follow this guide to managing multiple Instagram accounts to keep on top of your content creation:

Keep an Updated Client Brand Profile

Keep a book of active client summaries! A simple one-page summary with key campaign strategy details and brand characteristics will let you seamlessly transition from project to project. Add hashtags and keywords as you go to make sure all your content stays on brand. Being able to glance at all your work can also prevent you from recycling too many tricks as you keep up with the workflow, keeping you fresh and creative.  

Social Media Managers

Social media managers like Buffer and CoSchedule allow you and your team to route all digital marketing campaigns through one planner. You can easily keep track of multiple message calendars, schedule/draft content publications, review analytics and prepare performance reports, even keep up with comment feeds, all from one intuitive interface. No more manually switching Instagram accounts every time you need to check on a strategy. Just remember: Always double-check the account you’re posting to before clicking schedule!

Content Calendars

A content calendar is already part of your routine, but make sure your calendar lets you see all active projects at once. Monitoring a Master Content Calendar will allow you to pace your projects and identify times when your workload is likely to pile-up. Plan and create your content in advance to give you time to address any problems as they arise. Then, automate! Schedule your posts to go live without you, you’ve got other things to take care of! 

Let the Tech Help

Technology can be far more helpful than just publishing your content without you. Say you’ve designed your strategy and you’ve noticed blank spots in your calendar. Or, maybe you’ve created some truly wonderful content that just needs more airtime. Well, CoSchedule’s “Requeue”, the feature is out to make your life a whole lot easier. Requeue will automatically identify gaps in your social calendar and fill them with high-performing content. It will also schedule posts at optimum traffic periods, assuring maximum reach and engagement!  

Help the Followers

As good as a design may be, there’s nothing quite like a happy customer. Find times in your campaign when you can share posts by followers wearing your client’s designs or visiting your client’s restaurant! A good review is priceless advertising (and it takes a few things off your desk!). Now you’ll have enough time to keep up with all those comment feeds! Audience-engagement on Instagram is a must. 

Regularly Monitor Analytics

Use low-traffic periods of the day to check in on analytics and content performance. Pick a few campaigns to check in on and plan adjustments while preparing reports for managers or clients. Stagger these throughout your workweek to avoid doing everything at once, or your projects will stall, and you might get overwhelmed. As a bonus, you’ll be prepared to begin implementing changes by the time Instagram wakes up again (or to tweak your posts before they go live!).

Managing multiple accounts can be dizzying. But if you’re well prepared before launch, with these tools at your side, chances are you can navigate the remainder of your campaigns with relative comfort and flexibility.

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Elijah Litscher
Elijah Litscher is an author, educator, entrepreneur, and marketing innovator with over 18 years of experience in digital marketing. He has traveled extensively as a professional speaker while educating thousands of business owners across the country in online marketing best practices. Elijah is committed to empowering small and medium-sized businesses to reach their full potential online as founder and Chief Digital Strategist at The Loop Marketing Inc. in Chicago, Illinois.