What is “The Loop”?
The Loop Marketing Inc is a resource for small to medium sized businesses and non-profits who want the same type of marketing that large companies have access to but with great service and at affordable prices. The Loop Marketing Inc completes “the loop” of marketing, which connects effective and proven methods of online marketing in Chicago together to make a campaign that is far more powerful than the sum of its parts.
Our services include:
- WEBSITE DESIGN
- INBOUND WEB MARKETING
- CONTENT MARKETING
- E-MAIL MARKETING
- PAID SEARCH MARKETING
- SOCIAL MEDIA MANAGEMENT
- LOCAL SEARCH ENGINE OPTIMIZATION
- ONLINE BUSINESS STRATEGY AND PLANNING
- MARKETING CONSULTING
Where should we start?
What are people saying about The Loop Marketing Inc?
Upcoming Online Marketing Events Calendar for the Chicago Area and Beyond
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Tue12Feb20191:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258
If you didn’t already think online video was important for your business, consider the following:
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 87% of online marketers use video content and marketers who use video grow revenue 49% faster than non-video users..
- One-third of online activity is spent watching video.
- 64% percent of consumers make a purchase after watching branded social videos.
- Social video generates 1200% more shares than text and images combined.
With an opportunity this big, your business can’t miss out on your share of video marketing revenue. And if your competition isn’t already doing video marketing, they are likely looking into it.
Unfortunately, however, many who have researched professional video production have found that it comes with a high cost. Business owners are asking - is it possible to create do-it-yourself online videos without video production experience and fancy equipment? The answer is YES!
REGISTER NOW
In this practical workshop, you will learn:
- When do-it-yourself video is most effective.
- Production tips on making DIY video look professional with lighting and sound techniques.
- How to use and share do-it-yourself video on multiple platforms for maximum effect.
- Pro marketing tips on how to make your DIY videos convert customers and how to track success.
Bonus: Get Found on Google Search and Maps - a Google Get Your Business Online Presentation
Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing.About the Speaker
Elijah Litscher is the Founder and Chief Digital Strategist at The Loop Marketing Inc., an online marketing company based in Chicago with small business clients across the US. Since The Loop Marketing is not a video production company, the advice in this event will be honest advice that can be used by any business and will NOT be a video production sales pitch.
Lunch and Refreshments will be provided
REGISTER NOW
-
Tue12Feb20193:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258
Many businesses use their websites as an online business card - a simple place for customers and prospects to find their company profile and contact information. But, what if you could turn your website into your best sales person by making a few simple changes?
Consider the following:
- 90% of searchers haven’t made their mind up about a brand before starting their search
- The average number of form fields is 11...but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.
- Even just a 1-second delay in page load time can result in a 7% reduction in conversions.
And, it is often not what you say, but how you say it. Slight variations in placement of text and the messaging itself can mean the difference between a phone call and a lost visitor.
REGISTER NOW
In this event led by Elijah Litscher, founder and Chief Digital Strategist at The Loop Marketing in Chicago, you will learn how a small set of changes to your website can deliver big returns. Elijah is an expert in online marketing and takes a marketing approach to website design that considers user experience and best practices.
You will learn:
- How long people spend on different parts of a website and how to capture their attention.
- How to plan your website layout and experience to match your business goals.
- Where the most important messages and website elements should go - and where they should not.
- When to use text, icons, and photos to the best effect.
- How to track the success of your website and plan for continuous improvement
Bonus: Using Data to Drive Growth - a Google Get Your Business Online Presentation
Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.
Snacks and Refreshments will be Provided
REGISTER NOW
-
Wed13Feb201910:00 amFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258
If you didn’t already think online video was important for your business, consider the following:
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 87% of online marketers use video content and marketers who use video grow revenue 49% faster than non-video users..
- One-third of online activity is spent watching video.
- 64% percent of consumers make a purchase after watching branded social videos.
- Social video generates 1200% more shares than text and images combined.
With an opportunity this big, your business can’t miss out on your share of video marketing revenue. And if your competition isn’t already doing video marketing, they are likely looking into it.
Unfortunately, however, many who have researched professional video production have found that it comes with a high cost. Business owners are asking - is it possible to create do-it-yourself online videos without video production experience and fancy equipment? The answer is YES!
REGISTER NOW
In this practical workshop, you will learn:
- When do-it-yourself video is most effective.
- Production tips on making DIY video look professional with lighting and sound techniques.
- How to use and share do-it-yourself video on multiple platforms for maximum effect.
- Pro marketing tips on how to make your DIY videos convert customers and how to track success.
Bonus: Get Found on Google Search and Maps - a Google Get Your Business Online Presentation
Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing.About the Speaker
Elijah Litscher is the Founder and Chief Digital Strategist at The Loop Marketing Inc., an online marketing company based in Chicago with small business clients across the US. Since The Loop Marketing is not a video production company, the advice in this event will be honest advice that can be used by any business and will NOT be a video production sales pitch.
Breakfast and Refreshments will be Provided
REGISTER NOW
-
Wed13Feb201912:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258
Many businesses use their websites as an online business card - a simple place for customers and prospects to find their company profile and contact information. But, what if you could turn your website into your best sales person by making a few simple changes?
Consider the following:
- 90% of searchers haven’t made their mind up about a brand before starting their search
- The average number of form fields is 11...but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.
- Even just a 1-second delay in page load time can result in a 7% reduction in conversions.
And, it is often not what you say, but how you say it. Slight variations in placement of text and the messaging itself can mean the difference between a phone call and a lost visitor.
REGISTER NOW
In this event led by Elijah Litscher, founder and Chief Digital Strategist at The Loop Marketing in Chicago, you will learn how a small set of changes to your website can deliver big returns. Elijah is an expert in online marketing and takes a marketing approach to website design that considers user experience and best practices.
You will learn:
- How long people spend on different parts of a website and how to capture their attention.
- How to plan your website layout and experience to match your business goals.
- Where the most important messages and website elements should go - and where they should not.
- When to use text, icons, and photos to the best effect.
- How to track the success of your website and plan for continuous improvement
Bonus: Using Data to Drive Growth - a Google Get Your Business Online Presentation
Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.Lunch and Refreshments will be Provided
REGISTER NOW
-
Mon25Feb20198:00 AM- 5:00 PMHyatt Lisle 1400 Corporetum Dr. Lisle, Illinois 60532
2019 Keys to Digital Marketing Success
Marketing (now digital) is about connecting with your audience in the right place and at the right time. Come and Learn from our experts. Where you should be, Define your message, How to follow up and How to put it all together: Your Website, SEO, Social Media, Mobile, Advertising and Email Marketing to grow your business.
Your Keys to Digital Marketing Success is a one-day event. The day includes 4 Master Classes, 12 Education Sessions featuring Digital Marketing Experts, Keynote Speaker, Lunch & Digital Vendors, Choice of Panel Discussions: Email Marketing or Digital Marketing. VIP Lounge with Speakers, Vendor Extravaganza, Networking, a Private Facebook Group, and more. Register today for what promises to be a valuable learning opportunity certain to impact your bottom line in 2019
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Online Marketing News
Creating Video for Your Business – You Can Do It!
There is no question that we live in an always evolving digital world. Consumers derive so much of their knowledge, and base so much of their decision-making, on what they research about companies and products online. Because information is literally “at the fingertips” of your customers (and potential customers), you need to take advantage of how technology can help you reach them. One of the most influential ways technology can help you visually express your message and stand out from the crowd is video.
read moreHow to Use Custom Online Audiences for Facebook
There’s no doubt that when used correctly, Facebook is an important front in a brand’s digital marketing attack…and it doesn’t look like the platform’s influence is slowing down anytime soon. In our last decade digital marketing experience, we’ve watched Facebook grow and develop features to accommodate targeted marketing. One of these features, in particular, the ability to use custom online audiences, has been a game-changer that continues to make waves in the digital marketing world.
If you or your brand aren’t already using custom online audiences on Facebook, you should be! Simply put, without the use of this feature, you’re most likely leaving a huge percent of your return growth potential untapped. Wondering how you might go about using custom online audiences? We’ve got you covered with our easy-to-follow run-down below.
read moreHow Your Business Can Use Audience Segmentation in Online Marketing
Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.
While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.
read more6 Easy Ways to Win at Content Marketing
If you are a business with a web presence you may have already realized the importance of content marketing for digital marketing success. As a brand, you have an opportunity to show that you are an expert in the field by creating expanded content or blogs. This content can encourage visitors to return to your site and it can also bring in new customers who are interested in the wealth of content you are providing.
read moreAnswers to Your Questions on Google Questions and Answers | April 2018
Google Maps now has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.
read moreCome visit our Chicago Merchandise Mart Office
The Loop Marketing Inc
222 W Merchandise Mart Blvd
Suite #1225
Chicago, IL 60654
(312) 569-9449